Sequenzy Pricing in 2026: What $19 Really Buys
Sequenzy keeps its pricing unusually simple: a free tier with 2,500 emails a month, paid plans starting at $19/mo for 15,000 emails, and unlimited contacts on every plan. Here's how the math works for SaaS founders, indie hackers, and subscription creators — and when the paid plan pays for itself.
Verify live pricing: figures below reflect the official page at research time. Confirm at sequenzy.com/pricing before purchasing.
TL;DR
- Free: 2,500 emails/month, no credit card — enough to run trial nurture for a young SaaS.
- Paid from $19/mo for 15,000 emails: higher sending volume plus full automation, billing triggers, and attribution — $29 for 30k, $49 for 60k, $99 for 120k.
- Unlimited contacts on all plans: a 100k free audience costs nothing until you email it.
- Model: pay per email sent, not per contact — the opposite of Mailchimp-style pricing.
- Value hinge: a single recovered $29 failed payment covers the $19 plan for that month.
The tiers, explained
Free — 2,500 emails/month
The free tier is a genuine working plan, not a demo. You get 2,500 emails a month with no credit card required, which covers a weekly newsletter to ~600 subscribers or a full trial-nurture sequence for an early-stage SaaS. Core automation, segmentation, and the Stripe / Paddle / Lemon Squeezy connections are usable, so you can prove the billing-triggered model before spending anything.
Limits are volume-based: send more than 2,500 emails and you upgrade. For most pre-revenue founders, that moment arrives exactly when the product starts earning — the ideal time to pay for tooling.
Paid — from $19/month for 15,000 emails
Paid plans raise the sending ceiling while keeping the same headline virtues: unlimited contacts, unified transactional + marketing mail, billing-trigger automations, and revenue attribution. Higher tiers scale volume for growing senders ($29/mo for 30,000 emails, $49 for 60,000, $99 for 120,000, $199 for 300,000); the per-email economics stay friendlier than per-contact rivals as your audience compounds.
Because contacts are unlimited, the upgrade decision is purely about sending volume — a refreshingly honest trigger. If you email 3,000 people twice a month, you need paid; if you hold 80,000 contacts and email 2,000 of them, free still works.
Sequenzy vs. per-contact pricing: real math
| Model | What you pay for | Typical cost |
|---|---|---|
| Per-email billing | 6,000 sends, within the 15,000-email tier | $19/mo |
| Per-contact billing | 12,000 contacts held | Mailchimp Standard $230/mo in the 10,001–15,000 band |
This is Sequenzy's structural advantage for product-led businesses, where free users outnumber payers ten to one. You keep every free account, trial, and newsletter reader in the system for segmentation — then pay only when you actually message them.
The dunning math that sells the plan
Failed payments quietly drain subscription revenue. Sequenzy's native billing triggers fire a recovery sequence the moment a charge fails — no Zapier, no middleware. Recover a single $29 subscription and the $19 plan is covered with profit left over; revenue attribution then shows which sequences produced the recovery.
Revenue attribution closes the loop: the dashboard shows exactly which sequences and campaigns produced upgrades, so your next optimization hour goes to the flow with proven dollars attached.
Who should (and shouldn't) pay for Sequenzy
Pay happily if: you sell software, subscriptions, memberships, or anything billed through Stripe, Paddle, or Lemon Squeezy. The billing triggers alone justify the plan.
Stay free (or look elsewhere) if: you run a pure hobby newsletter with no product — MailerLite or Kit's free tiers may feel simpler — or you need ecommerce flows, SMS, or landing pages, which aren't Sequenzy's focus.
Cost scenarios
| Scenario | Estimated monthly cost | Plan |
|---|---|---|
| Pre-revenue SaaS — ~2,000 sends/mo, 15,000 contacts held | $0 | Free |
| Growing product — ~6,000 sends/mo (3,000 people × 2) | $19/mo (15,000-email tier) | Paid |
| Established product — ~30,000 sends/mo, 50,000 contacts held | $29/mo (30,000-email tier — check the live calculator) | Paid |
The meter runs on emails sent, not people stored — a quiet month with a big audience can stay cheap, while a launch sequence can cross the free 2,500 threshold in days. Billing triggers from Stripe, Paddle, and Lemon Squeezy fire on paid plans regardless of how many contacts you hold, so dunning ROI compounds on whatever tier you're on.
Hidden fees & fine print
- The free tier stops at 2,500 emails per month — a heavy launch or trial wave can exhaust it mid-cycle (check the plan comparison for volume brackets).
- Unlimited contacts does not mean unlimited sends: the meter runs on emails delivered, not people stored.
- Higher send volumes step the plan up — match your monthly send count to the live calculator before assuming $19 covers you.
- Annual billing terms, if offered, appear on the plan comparison — check the official page at checkout rather than assuming a discount.
- Dunning recovery and revenue attribution are features you pay for, not bill credits — the subscription recurs monthly regardless of what you recover.
- Stripe, Paddle, and Lemon Squeezy connections are part of the product, not metered add-ons — confirm current plan availability in the plan comparison.
Sequenzy pricing FAQs
Is Sequenzy really free for 2,500 emails a month?
Yes — the free tier includes 2,500 emails per month with no credit card required, per the official pricing page. It's a full working plan with automation and billing integrations, designed so pre-revenue founders can run real lifecycle email before paying.
What does "unlimited contacts" mean in practice?
You can store unlimited contacts on every plan — free included — and pay only for emails sent. A 100,000-person imported list costs nothing to hold; your bill reflects sending volume, which keeps costs predictable as your audience grows faster than your sending.
When should I upgrade from free to the $19 plan?
Upgrade when you consistently exceed 2,500 sends a month — usually the moment trials, onboarding, and a newsletter run concurrently. If dunning recovery or one trial-to-paid sequence covers the $19, upgrade earlier: revenue attribution will show you the proof within weeks.
How does Sequenzy pricing compare to Mailchimp or Kit?
Mailchimp and Kit charge per contact, so large free audiences get expensive fast; Sequenzy charges per email with unlimited contacts, so the same audience costs far less to hold. The trade-off: Sequenzy focuses on SaaS lifecycle email rather than ecommerce or template variety, so pick by business model, not sticker price.
Does Sequenzy charge per contact or per email?
Per email — contacts are unlimited on every plan, free included, and only sends move the meter. Holding a 100,000-person audience costs nothing until you actually message it, which flips the usual per-contact math on its head.
What happens when I pass 2,500 emails on the free tier?
You move to a paid plan from $19 — the trigger is send volume, never list size. For most founders that moment coincides with real usage, and one recovered failed payment often covers the first months of the subscription.
Where do I confirm current Sequenzy pricing?
On the official pricing page at sequenzy.com/pricing. Prices and tier limits can change, so always verify at checkout — and compare alternatives in our 16-tool guide and pricing hub.