Brevo Pricing in 2026: Pay for Sends, Not Subscribers
Brevo (formerly Sendinblue) prices by email volume instead of contacts: a free tier with 300 emails a day, Starter at $9 a month, Standard at $18, and Professional at $499 for high volumes. Here's what each tier unlocks, where the caps hide, and how the math compares for creators.
Verify live pricing: figures below reflect the official page at research time. Confirm at brevo.com/pricing before purchasing.
TL;DR
- Free: 300 emails/day with unlimited contacts — a real starter plan for new creators.
- Starter from $9/month: from 5,000 emails/month, removes the daily cap pressure and the Brevo logo.
- Standard from $18/month: adds marketing automation, A/B testing, and send-time optimization.
- Professional $499/month: high-volume sending, advanced reporting, and priority support.
- Model: pay per email volume — big free audiences cost nothing extra to hold.
The tiers, explained
Free — 300 emails/day, unlimited contacts
Brevo's free plan is one of the most genuinely usable in email: 300 emails per day (roughly 9,000 a month) with unlimited contacts stored. You get the drag-and-drop editor, signup forms, basic segmentation, and transactional email via API or SMTP — enough to run a weekly newsletter to a thousand readers plus a small welcome flow. The daily cap is the real constraint: a 2,000-subscriber broadcast must be split across days, which teaches list hygiene early but frustrates launch weeks.
Free emails carry Brevo branding and phone support is absent, but for validation-stage creators this is a complete working toolkit at $0. Account approval is required before sending, so sign up a few days before your first campaign, not the morning of it.
Starter — from $9/month
Starter begins around $9 a month for 5,000 monthly emails and scales with volume from there. The daily sending limit disappears, the Brevo logo comes off your emails, and you get email support plus basic reporting. For a creator sending weekly to a few thousand subscribers, this is the cheapest legitimate paid email on this entire site — cheaper than MailerLite Comfort and far cheaper than any per-contact plan at equivalent list sizes.
What Starter deliberately withholds is automation depth: you get core autoresponders but not the full workflow builder. If your strategy is broadcasts plus one welcome series, you will never miss it. The moment you want branching journeys, cart recovery, or behavioral triggers, the next rung calls.
Standard — from $18/month
Standard, from around $18 a month, is where Brevo becomes a real marketing platform: unlimited automation workflows, A/B testing, send-time optimization powered by AI, advanced segmentation with website and event tracking, and landing pages. For a course creator running evergreen funnels or a newsletter seller testing subject lines weekly, these features directly lift revenue per send. The price gap over Starter is small enough that most earning creators should start here rather than grow into it.
Professional — $499/month
Professional targets high-volume senders (from 150,000 emails a month upward, scaling toward 10-million-send enterprise volumes with up to 2 million contacts) with multi-user access, contact scoring, advanced ecommerce features like AI product recommendations, WhatsApp and push channels, and deliverability-specialist support. The $499/mo list price is an order of magnitude above Standard — few solo creators ever need this; it exists so growing businesses never outgrow Brevo.
Limits and fine print creators should know
| Tier | Entry price | Sending allowance | Key gate |
|---|---|---|---|
| Free | $0 | 300 emails/day | Daily cap + Brevo branding |
| Starter | $9/mo | From 5,000 emails/mo | Limited automation |
| Standard | $18/mo | Higher volume bundles | SMS credits sold separately |
| Professional | $499/mo | 150,000+ emails/mo | Overkill below high volume |
Two costs surprise creators. First, SMS and WhatsApp credits are metered separately on every plan — fine if you never touch them, worth pricing if your launch strategy leans on text reminders. Second, because pricing is volume-based, a sudden frequency spike (daily launch week after months of weekly sends) can push you into a higher bundle; check your rolling send totals before a big event.
Brevo vs. the alternatives on price
Against Sender, Brevo's volume philosophy meets its closest rival: Sender's Standard plan at $6.30/mo undercuts Brevo's Starter at $9/mo for small lists, while Brevo answers with a deeper automation builder, SMS and WhatsApp channels, and a built-in CRM. Daily senders to big lists should price both at their exact monthly volume — the winner flips with frequency, not list size.
Against per-contact rivals the comparison is stark: holding 20,000 mostly-free subscribers costs nothing extra on Brevo, while Mailchimp or ActiveCampaign bill per head. Against MailerLite, Brevo's free daily cap is more generous in raw sends but less convenient than a monthly allowance. Newsletter-first writers monetizing readers should still weigh Kit's audience tools; Brevo is infrastructure-first, community-second.
Brevo pricing FAQs
Is Brevo's free plan really free for 300 emails a day?
Yes — the free plan allows up to 300 emails per day with unlimited contacts and no credit card required, per the official pricing page. It's a permanent free tier, not a trial, though emails carry Brevo branding and sending requires account approval first.
What do I gain moving from Starter ($9) to Standard ($18)?
Full marketing automation (unlimited workflows), A/B testing, AI send-time optimization, advanced segmentation with event tracking, and landing pages. If any single automation would earn you more than $18 a month — a cart flow, a webinar sequence — Standard pays for itself immediately.
Does Brevo charge per contact like Mailchimp?
No. Brevo charges by email volume, and contacts are unlimited on every plan. A 50,000-person list you email monthly costs the same as a 5,000-person list emailed at the same frequency — the bill reflects sends, not audience size.
When should a frequent sender pick Brevo over MailerLite?
When send volume, not list size, is the constraint. Brevo's Starter at $9/mo covers 5,000 monthly emails with unlimited contacts stored, while MailerLite's Comfort at $12/mo suits smaller lists with a calmer editor. Daily senders to large mostly-free audiences save on Brevo; weekly senders to small engaged lists are happier on MailerLite.
Where do I confirm current Brevo pricing?
On the official page at brevo.com/pricing. Volume bundles and SMS rates change periodically, so verify your expected send totals against the live calculator — and compare with our pricing hub.