Omnisend Pricing in 2026: Free to Unlimited Sends
Omnisend prices for online stores: a free plan (250 contacts, 500 emails/month), Standard at a displayed $11.20 a month for 500 contacts, and Pro at a displayed $41.30 for 2,500 contacts with unlimited monthly emails — both displayed rates captured with a 30%-off first-three-months upfront offer. Here's how the contact ladder works, what SMS adds, and which sellers should pay.
Verify live pricing: figures below reflect the official page at research time and scale with list size. Confirm at omnisend.com/pricing before purchasing.
TL;DR
- Free — $0: 250 contacts, 500 emails/month, 500 web pushes — a real store starter kit.
- Standard $11.20/mo displayed (500 contacts, 6,000 emails): automation, A/B testing — shown with a 30%-off first-three-months upfront offer ($33.60 today vs. $48.00 total).
- Pro $41.30/mo displayed (2,500 contacts, unlimited emails): advanced reporting, SMS from $0.007/message — shown with the same upfront offer ($123.90 today vs. $177.00 total).
- Model: per-contact tiers; SMS billed separately from $0.007 per US message.
- Edge: the cheapest credible path from free store to unlimited sending.
The tiers, explained
Free — 250 contacts, 500 emails/month
Omnisend's free plan is unusually complete for stores: 250 contacts, 500 monthly emails, 500 web-push notifications, signup forms with the AI form builder, basic automation workflows, and 24/7 support — even on free, which rivals rarely match. A new Shopify side project can run welcome flows, cart recovery basics, and weekly campaigns without spending anything. Branding stays on, segmentation is basic, and SMS isn't included — but as free ecommerce tiers go, this is the benchmark.
Standard — $11.20/month displayed at 500 contacts
Standard (displayed at $11.20/month at the 500-contact rung with a 30%-off first-three-months upfront offer — $33.60 today vs. $48.00 total, i.e. $16/mo at the regular rate; scaling with list size) raises limits to 6,000 emails a month and adds the tools that grow stores: full automation with splits, A/B testing, campaign booster (auto-resend to non-openers), advanced segmentation, and unlimited web push. For a store doing its first consistent revenue, Standard is priced like a plugin but performs like a platform.
Pro — $41.30/month displayed at 2,500 contacts
Pro (displayed at $41.30/month at 2,500 contacts with the same upfront offer — $123.90 today vs. $177.00 total) removes the email ceiling entirely — unlimited monthly sends — and adds advanced reporting, custom roles, deliverability extras, and SMS access with per-message rates from $0.007 in the US. High-frequency senders (daily deals, flash-sale stores) should do the math here: unlimited email plus cheap SMS in one bill often undercuts Drip's $154/mo at 10,000 people once volume climbs. Pro also unlocks the full AI toolkit — product recommenders, send-time personalization, and AI segment building — alongside custom roles for small teams, so growing stores get enterprise-style leverage without enterprise pricing or a painful migration later.
The ladder: what growth costs
| Tier | Entry price | Contacts/emails | Best for |
|---|---|---|---|
| Free | $0 | 250 contacts / 500 emails | Validating a store |
| Standard | $11.20/mo displayed | 500 contacts / 6,000 emails | First revenue |
| Pro | $41.30/mo displayed | 2,500 contacts / unlimited emails | Scaling + SMS |
| Custom | Quote | Larger lists | Enterprise retail |
Watch two things as you climb. First, you're billed on billable contacts that received automated messages — unsubscribed contacts don't count, but engaged-plus-dormant subscribed ones do, so sunset flows directly control the bill. Second, SMS is genuinely metered: international rates vary by country, so a US-priced estimate understates costs for UK, EU, or AU senders — check your country's per-SMS rate before building text-heavy flows.
Omnisend vs. the alternatives on price
Against Drip ($39/mo to 2,500 people), Omnisend is cheaper to start with a better free tier, though Drip's segmentation runs deeper: Drip costs $154/mo at 10,000 people, a rung where Omnisend's unlimited-email Pro still prices from its $41.30 displayed rate upward. Budget-first sellers start on Omnisend; segmentation maximalists with budget graduate to Drip.
Against MailerLite and Brevo, Omnisend wins for stores (retail-native flows, SMS in the same bill) and loses for pure newsletters (no audience-monetization toolkit). Compare your send frequency first: daily store sends favor unlimited-email Pro, weekly newsletters favor cheaper generalists.
Cost scenarios
| Scenario | Estimated monthly cost | Plan |
|---|---|---|
| New store — 250 contacts, 500 emails/mo | $0 | Free |
| First-revenue store — 500 contacts, 6,000 emails/mo | From $11.20/mo displayed (30%-off first-three-months offer) | Standard |
| Scaling store — 2,500 contacts, unlimited emails plus SMS | From $41.30/mo displayed plus metered SMS | Pro |
Email allowances move with contacts until Pro removes the ceiling entirely. SMS sits outside every figure above — budget it from $0.007 per US message at the starting rate, with international rates varying by destination country.
Hidden fees & fine print
- SMS bills separately from $0.007 per US message at the starting rate — text-heavy flows change the total materially, especially outside the US.
- Billable contacts include dormant subscribed records (unsubscribed ones don't count) — sunset flows directly control your tier.
- Contact-count jumps reprice every tier as the list grows — check the plan comparison at your exact profile count.
- The free plan keeps Omnisend branding, basic segmentation, and no SMS — Standard removes the practical ceilings.
- Annual billing discounts may apply — check the plan comparison before prepaying on the official page.
Omnisend pricing FAQs
What does Omnisend Free actually include?
250 contacts, 500 emails and 500 web pushes per month, forms, basic automation, and 24/7 support — with Omnisend branding. It's enough to run a young store's essential flows (welcome, cart, campaigns) before revenue justifies Standard.
Standard vs. Pro: when is unlimited email worth $41.30?
When frequency is your strategy: daily sends, segmented campaigns, and flash sales burn through Standard's 6,000-email cap fast. If you email your full list more than ~4× monthly, Pro is cheaper than the next Standard rung — plus you gain SMS and advanced reporting.
How much does Omnisend SMS cost?
SMS is metered separately from $0.007 per message in the US at the starting rate, varying by destination country. Pro adds SMS access; heavy texters should model costs per campaign (1,000 US texts cost $7 at the starting rate — 1,000 × $0.007 = $7 — and more abroad) before making SMS the backbone.
Omnisend or Drip for a creator store?
Budget-first sellers: Omnisend (free tier, $11.20 entry, bundled SMS path). Segmentation-maximalists with budget: Drip ($39, deeper dynamic segments). Stores scaling past 50k contacts should price both plus Klaviyo — the curves cross at different points.
Is web push really included?
Yes — Free includes 500 web pushes a month and Standard makes unlimited web push part of the package alongside email. Push counts against its own meter, not your email allowance, so stores can add a channel without touching campaign sends.
Does Omnisend charge per contact or per email?
Email pricing follows contact tiers with monthly allowances (Standard) or unlimited sends (Pro). SMS is the exception: it's metered per message at around $0.007 in the US. Model the two separately — they rarely move together.
Where do I confirm current Omnisend pricing?
On the official page at omnisend.com/pricing. Slide to your contact count and check your country's SMS rates — then compare with our pricing hub.