Drip Pricing in 2026: $39 and Every Feature Included
Drip keeps pricing radically simple: $39 a month for up to 2,500 people with every feature unlocked and unlimited email sends. No free plan — just a 14-day trial. Here's how the tiers scale, what SMS really costs, and which sellers should pay.
Verify live pricing: figures below reflect the official page at research time. Confirm at drip.com/pricing before purchasing.
TL;DR
- $39/month: up to 2,500 active people, unlimited sends, all features — workflows, segments, API.
- No feature gating: the $39 plan has the same toolkit as six-figure-sender plans.
- No free plan: 14-day trial, no card required — then paid or nothing.
- Scales by actives: $89 at 5k, $154 at 10k, $369 at 25k, $699 at 50k — steep at scale.
- SMS is extra: texting is a separate add-on with its own monthly fee, not bundled.
The tiers, explained
$39 — up to 2,500 active people
The entry plan covers 1–2,500 active people with unlimited email sends, up to 50 workflows, dynamic segments, onsite campaigns (popups, slide-ins, spin-to-win), unlimited sub-accounts, open API access, free migration, and personalized onboarding. "Active people" is the key phrase: Drip bills on engaged, marketable contacts rather than every dusty record, so inactive and unsubscribed contacts don't inflate your tier the way they do on Mailchimp. For a template shop or merch line doing its first real revenue, $39 buys the entire professional arsenal on day one.
Scaling tiers — $89 to $699/month on the public slider
Pricing climbs with active contacts: $89 at 5,000, $154 at 10,000, $209 at 15,000, $289 at 20,000, $369 at 25,000, $449 at 30,000, $699 at 50,000; larger lists scale further past the public slider — slide to your exact count on the vendor page. Features never change — only the contact allowance and send allocation grow. The curve is honest but steep: a store doubling from 25k to 50k contacts nearly doubles its email bill, so forecast tier jumps against margin, not just revenue.
Unlimited sends deserves a second look: within each tier's fair-use envelope there are no per-email overage charges, so high-frequency senders (daily deals, drops) get predictable bills. SMS, however, is a separate add-on with its own monthly fee — don't budget Drip as an SMS-inclusive platform the way Omnisend Pro partially is.
Also factor in onboarding value: Drip's pricing page lists free migration, personalized onboarding, and chat plus email support with its plans, so the $39 covers assisted setup that rivals gate behind higher tiers. For a solo seller moving off a free tool, that hand-holding shortens the risky transition — automations rebuilt, domain re-authenticated, reputation re-warmed — from weeks to days. And because all features ship on every tier, you never discover mid-launch that the workflow, segment, or API access you need sits one rung higher.
What each tier costs per year
| Active people | Monthly price | Yearly total |
|---|---|---|
| Up to 2,500 | $39 | $468 (12 × $39) |
| 5,000 | $89 | $1,068 (12 × $89) |
| 10,000 | $154 | $1,848 (12 × $154) |
| 25,000 | $369 | $4,428 (12 × $369) |
| 50,000 | $699 | $8,388 (12 × $699) |
Drip's pricing logic is that email should be a profit center: any store with real traffic earns the $39 back from a single working playbook. The honest corollary is the floor — pre-revenue hobby stores with no traffic should not pay $39 to email 200 people. Validate on a free tool, migrate when carts exist to recover.
Drip vs. the alternatives on price
Against Omnisend (free tier, $11.20/mo displayed Standard), Drip costs more to start but offers deeper segmentation with every feature unlocked from the $39 entry. Sellers who need dynamic segments and 50-workflow depth pay the premium; sellers who need cart basics plus SMS in one bill start cheaper on Omnisend Pro.
Against MailerLite or Brevo, Drip costs several times the price — MailerLite Comfort at $12/mo or Brevo Starter at $9/mo against Drip's $39 — justified only when retail automation, not newsletters, is the job.
Cost scenarios
| Scenario | Estimated monthly cost | Plan |
|---|---|---|
| First real store — 1,000 active people | $39 | $39 base plan |
| Growing shop — 5,000 active people | $89/mo | 5k tier |
| Scaled store — 25,000 active people | $369/mo | 25k tier |
Every tier includes the same features and unlimited sends, so the only variable is actives. Add a separate SMS fee if SMS matters — texting is its own add-on on top of whichever email tier you land on.
Hidden fees & fine print
- No free plan exists: after the 14-day trial, the $39 floor applies regardless of how small your list is.
- SMS is a separate add-on with its own monthly fee — the "every feature included" promise covers email, not texting.
- The contact curve is steep — $89 at 5k, $369 at 25k, $699 at 50k — so forecast tier jumps against margin, not revenue.
- Billing counts active, marketable contacts: re-engaging dormant records mid-cycle can push you into the next tier.
- "Unlimited" sends sit inside a fair-use envelope — check the plan comparison for what Drip treats as abusive volume.
- Annual billing discounts may apply — check the plan comparison on the official page before prepaying.
Drip pricing FAQs
Is there a Drip free plan?
No. Drip offers a 14-day free trial with full feature access and no credit card required, but continuing requires a paid plan from $39/month. Micro-stores should validate elsewhere (Brevo, Omnisend free tiers) and migrate once revenue justifies the floor.
What does "active people" mean for billing?
You pay for active, marketable contacts — not every record in your account. Inactive and unsubscribed contacts don't push you into higher tiers, which makes Drip fairer than per-total-contact tools for stores with large lapsed audiences.
Are email sends really unlimited?
Yes within each tier's allocation — there are no per-email overage fees layered on top of the contact-based price. High-frequency senders get predictable bills, which is a genuine advantage over volume-metered rivals for daily-send stores.
How much does Drip SMS cost?
SMS is a separate add-on with its own monthly fee, not included in the $39 email base. If texting is central to your strategy, get the current add-on price from the vendor page and weigh the bundle against Omnisend Pro or Brevo's metered SMS before committing.
Does Drip charge extra for migration or support?
Drip's pricing page lists migration help, personalized onboarding, and chat plus email support with its plans. That assisted setup is part of what the base price buys, not an upsell gated to larger accounts — confirm the current onboarding scope on the vendor page.
What does Drip cost at 10,000 active contacts?
$154/mo on the current scaling table — same features as the $39 plan, bigger contact allowance. The jump from 5k ($89) to 10k is where many stores first feel the curve, so prune inactives before crossing it.
Where do I confirm current Drip pricing?
On the official page at drip.com/pricing. Slide to your exact contact count — tiers move fast past 10k — and compare with our pricing hub.